Affluent Americans aged 24 to 49 who have a yen for high living and bling are helping drive luxury sales, says Unity Marketing, which conducts
quarterly shopper surveys. One
cohort, called the “X-Fluents” -- for “extremely affluent” -- are responsible for 23 percent of luxury sales in the U.S., up from 18 percent in 2007, the Stevens, Pennsylvania-based firm said in a Sept. 14 client presentation it provided to
Bloomberg News.
