One better than "Extreme". Only those willing to take things to their furthest would dare do something so extreme that the "E" at the start of the word is too shit scared to stay and watch, running home to it's mum.
A marketing ploy targeting the 13-17 demographic, in which ordinary commodities are presented to our unwitting youth as "crazy" and/or "totally awesome!" when in fact they are just pumped full of blue and red dyes and packaged in shiny bags.
